2014 National Advertising Challenge

Competition  •  Self  •  2014

Brief: Create a magazine print ad for Kruger's EnviroCare line of products.

Execution: While researching the line of products, we came across a single line statistic that EnviroCare products save 1.8 million trees each year. Working with that, we decided to take a roll of bathroom tissue and turn that into a slice of a tree trunk showing it's rings. Keeping everything clean and minimal, we have a single line of copy and a single large image of the bathroom tissue.

This won a merit badge at the competition in the print category.