Website  •  FUSE  •  2015

Brief: In late 2014, Interac began marketing the benefits of using debit versus credit. The campaign, Be in the Black, blanketed television and social media, which warranted an update to their website.

Challenge: Consumers did not know about other Interac services, like e-Transfer, contactless/tap, as well as their international services.

Execution: Collaborating with an external UX design group, the primary focus for the desktop site was to ensure it was easy to navigate with the products Interac offers being front and centre. This collaboration resulted in a malleable framework that could accommodate the highly varying requirements of each section of the site.

Due to the highly specialized nature of what Interac offers, custom panoramic photography was shot as stock photography was not able to fill the need.