McDonald's Canada 2019 Menu Design

Digital OOH  •  Cineplex Digital Media  •  2018

Brief: Reduce McDonalds' Digital Menu Boards down from five screens to three screen.

Challenge: Showing more content with less real estate.

Execution: Knowing that guests generally 'eat with their eyes', we designed using large photography and a modular system. This system allows menu items to be paired up to showcasing new food combinations which is intended to increase the average cheque size or change habitual ordering behaviours. This design also allows for an agile approach which helps McDonald's be quick to market with any menu changes.